Why BidFit?

The concept of being ‘bid fit’ came to me while I was living and working in Hong Kong.

Anyone who has spent time in Hong Kong knows how extraordinarily hilly it is, and many otherwise healthy, active visitors find to their chagrin that they struggle to explore as much as they planned to because to get from point A to point B they would have to charge up a flight of 50 stairs and then walk up a steep slope (or something similarly strenuous). They discover they aren’t ‘hill fit’, that Hong Kong requires a different type of fitness to what they need in their normal lives.  

Being bid fit is like being hill fit – it is that extra level of capability, preparedness and resilience required to be able to effectively manage major bids and peak bid workloads. If you only occasionally need to respond to bids then it might not matter most of the time, but if your firm relies on winning high value, complex bids and/or has to effectively manage high volumes of ‘routine’ bid activity, then being bid fit can make all the difference to your top line and to your people.

Photo of Marnie Payne

Marnie Payne, MBA, CF APMP Founder and Senior Bid Contractor

I founded BidFit after working in legal and other professional services firms in a variety of bid and proposal, business development, account management and communication roles.

My broad experience prior to focussing on bids and tenders, combined with my ‘hands on’ approach throughout my career, has increased my effectiveness as a bid manager. It gives me the knowledge and experience to advise and influence senior partners and to increase the quality of bids that I manage (as measured through win rates, stakeholder feedback and end client evaluation).

Combining my bid expertise with the legal and professional services industry knowledge also allows me to more effectively advise on and deliver bid content improvements, library/system upgrade projects and upskilling programs.

My career working with legal and professional services firms spans local, regional and global roles with global/multinational firms (including Freshfields, PwC, KPMG, Ashurst, Norton Rose Fulbright) and smaller, boutique firms. The breadth of my experience means I can tailor my approach to the specifics of each engagement rather than using a ‘one size fits all’ methodology.